unedited notes from workshop
Speaker: Jonathan Gurano
Jono on social media generally
. Working for free? Here's is a tip, have a timeline and then use it to show value and negotiate a contract
. One video - 6million views (watch the video below)
. Use bad press to convert sale #baller - willing to commit to a path
. Build your network of collaborators and influencers to create content with
. No guarantee with instant virality, but long term game - guarantee engagement and reach
. Create authentic videos; align with brands that reflects yours
Jono on virality
. Measure of success: people "outside the bubble" that seen on online space that talks about it
. When people start replicating your style/what you're doing
. Success for hint: "when shoppers in Safeway says "I love Hint"
Jono on the formula of viral video
. Is the relatable?
. Use language/copy to suit 5 year old audience
.Size: 180 x 180 square
. Grab attention within the 3 seconds
. First 10sec - what's the message?
. The overall story is important
. Eye candy - eye grabbing. Value people's attention
. Can I watch this video be watched without sound?
--- how can you make your audience turn sound on?
--- add captions (rev.com)
Jono on FB algo;
. FB prefers native video over a YT link
Jono on FB vs YT
. FB is instant gratification/engagement -- hard to create a loyal following
. YT has a strong community of loyal army followers
YT Algo likes times a week