Going Beyond Zoom with Restream for Business

Zoom has skyrocketed as a popular meeting call. So, it makes sense to extend the tool to become a broadcasting tool for business.

Use it to call your teams who are working from home.

Or use it for coaching calls and zoom it to Facebook Groups.

But the power of Zoom can go beyond its meeting capabilities. You can use it as a business broadcasting tool.

This is made possible by combing Zoom and Restream together.

Restream is a one-stop platform, that allows you to stream and broadcast to multiple social platforms all at the same time. 

One stream to many social platforms. 

Give new life to your content by using Zoom and Restream together and grow your business in the new way of working – we’re going to be under many waves of lockdown.

Let’s use these tools to stay connected with your audience and widen your reach. 

Let’s dive into and learn…

6 Live Streaming Ways to Use For Business

1. Internal Broadcast

So the time right now is an opportunity to scale up your business as we all are working from home. So what about using it as an internal broadcasting communication where you could share highlights, share updates, share awesome highlighted moments within the team? Isn’t it a cool idea? 

Instead of doing one-hour team meetings, try to personalize information and insights in short snippets so that people won’t find your content over-long or unconvincing.

2. Coaching Broadcast

Zoom is the jack of all trades. It’s a coaching group tool as well. 

I’ve been using Zoom for my coaching session that I have with The Trusted Circle. Paid members would ask me questions about personal branding, video and marketing on LinkedIn.

Others can watch and witness inside the free Facebook Group, but cannot directly participate. 

Use it as a way to showcase your skills and expertise. 

(make sure to link the photo to https://www.thetrustedvoice.co/thetrustedcircle) 

3. Panel Broadcast – Showcase Your Expertise

You can use your live streaming as a panel discussion where you can invite great thinkers and speakers. Use zoom and restream to publish it to Youtube, Facebook group, or LinkedIn Live.

Zoom is becoming the low-production tool for podcasting.

Expand it and broadcast your shows or interviews live on multiple platforms. 

4. Behind the Scenes Broadcast

It’s time to show the world what you are doing or what your business is doing instead of playing hide and seek. Add a personal feel to your business by showing what’s going on in your workspace. This is a fun type of broadcasting that adds a lively touch to your business.

5. Product Launch Broadcast

If you’ve teams all around the world, why not do something special by showing product launches in different locations in different timezones. Do product unboxing, bring some fun and creativity to your work.

6. Be Creative Broadcast

So the most important thing is to bring some fun and creativity to life. Use zoom and Restream to promote your business and make yourself stand out from the crowd.

Do’s & Don’ts for Livestreaming for business

Here are some Do’s and Don’ts to keep in mind, especially if it’s your first time streaming live.

Use Proper Lighting For Your Livestreams 

Good lighting is the topmost priority. Try to select spots with natural lightning, or if you are streaming at night, make sure the light is good.

A ring light won’t do. When you’re ready to broadcast seriously, get this little beauts. (link to affiliate link)

Don’t Focus On Being Perfect

You don’t have to be perfect, you just have to deliver your point and win the stage. Remember, “It’s not about perfectionism; it’s about progress.” So keep moving forward.

Good Audio Matters On Livestreams

The next thing is to focus on good audio, just like the video, audio matters. Bad audio quality brings your content level down. So, it ok to retake if the audio has some glitches or is not clear.

Have a good podcast microphone. I use the Rode NT-USB microphone. I use this for my live streaming recordings.

Set Up Your Zoom with Restream

Watch from 6:07  to see the setup, I show the step by step guide on how to broadcast using Zoom and Restream. 

Make sure you have these 4 requirements: 

1. A paid version of Zoom.
2. A Restream account – Sign up for Restream.
3. Hosting permissions.
4. The latest version of software.